What use is technology if no one uses it? The psychological factors that influence technology adoption decisions in oil and gas.

What use is technology if no one uses it? This question underscores the critical interaction between people and technology, highlighting importance of understanding underlying psychological factors that influence uptake. study focuses on corporate decision-makers who are “gatekeepers” to introduction new technologies by their organizations. The offshore oil gas industry has been characterized as reluctant adopt technology. Our thematic analysis an interview with 37 innovation stakeholders from this sector identified a set six categories encompassing 15 organizational decision-maker. were labeled personality, attitudes, motivations, cognitive factors, social in Psychological Technology Adoption Framework. first attempt focus exclusively main relate key decision-maker adoption With further development, preliminary framework can be used develop interventions support successful uptake business similar industries.